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Circulate Capital and Global Commitments Announced at the #OurOcean Conference

The 2018 Our Ocean Conference just completed in Bali. Reportedly many participants and over 260 various ocean-related commitments were made during the 3-day event. The fact that #ourocean is finally beginning to receive the type of global attention and action from key players is a testament to the impact of every previous action - large…

Two things that recycling is not: The Solution and the Enemy

With the heightened awareness around plastic pollution and the rising willingness of consumers to “do something about it” comes the much-needed attention to recycling. This attention brings with it supporters and naysayers. The research, discovery, site visits and interviews from the last 12 months increasingly signal a neutrality about recycling. Not neutral as in - we…

How “even” Beach Cleanups make A difference

Look at the difference these projects have made in such little amount of time. When you say “it’s just a beach cleanup, everything will be back again tomorrow” Remember these… Also think about how much awareness is raised from these activities? 4Ocean - 2 years, 600 tons, $20/lb. These guys are amazing. In less than…

Persistence is what we need

I get many questions about whether I think what I do is enough to make a difference in the world. My clear answer to that is NO. Obviously, just my reusable bags, mugs, cups, utensils and everything else is not going to change the world. And I genuinely believe it is the right direction. The…

Snapple

The times are changing. Daily we see news about some plastic ban, environmental decision, beach clean-ups, switches to more sustainable products, etc. We’re working to transform the way humanity approaches business and consumer decisions. Transform how consumers act and freely choose the products they want to buy. We’re calling for big companies like Coca-Cola to…

"Recyclable"

What do you think when you see this word on a product? Most of us who are not involved in the manufacturing process, hold a PhD. in Plastics or work in recycling can find this term confusing or just plain misleading. We are naive when we think “recyclable” means that the item can be recycled…

The simple 101 of Plastics Recycling

Is everything plastic recyclable? That magical thing that happens once you throw that plastic bottle, cup, cap, lid, spoon, etc isn’t as magical as you might think. I’ve been researching this for the last year, and at every turn I’ve found so many things that we’ve been misinformed about. The recycling facilities do not accept…

Alternatives to Coffee Pods

We can work to be as gracious to Mother Nature as she is to us I’ve had an issue with the single use coffee pods for a long time now. Whether it’s Keurig or Nespresso or some other brand, these coffee cups are just not healthy for us or the environment. This is as simple…